JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi https://capital.stiesemarang.ac.id/index.php/capital <p>Jurnal CAPITAL adalah sebuah jurnal ilmiah yang dapat diakses secara terbuka untuk para akademisi, peneliti, mahasiswa, dosen dan praktisi frofesional yang diterbitkan oleh STIE Semarang.&nbsp;Jurnal CAPITAL merupakan publikasi berkala (dua kali setahun, terbit pada bulan Juni dan Desember) dengan tujuan utama untuk menyebarluaskan temuan-temuan ilmiah di bidang Kebijakan Ekonomi, Manajemen dan akuntansi.&nbsp;Jurnal Capital diindeks oleh&nbsp;&nbsp;<a href="https://scholar.google.co.id/citations?hl=en&amp;authuser=1&amp;user=H3ph-jkAAAAJ">Google Scholar,</a>&nbsp;dan beberapa pengindeks lain.</p> Sekolah Tinggi Ilmu Ekonomi Semarang en-US JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi 2723-1054 PENGARUH KENAIKAN UPAH MINIMUM REGIONAL (UMR) DAN JUMLAH PENDUDUK TERHADAP PENERIMAAN PAJAK BUMI DAN BANGUNAN (PBB) https://capital.stiesemarang.ac.id/index.php/capital/article/view/265 <table style="height: 436px;" width="740"> <tbody> <tr> <td width="413"> <p><em>This study aims to analyze the effect of the increase in the Regional Minimum Wage (UMR) and the number of residents on the revenue of Land and Building Tax (PBB) in South Semarang District, Semarang City in 2021–2023. This study uses a quantitative method with a descriptive approach and multiple linear regression analysis. Primary data were obtained by distributing questionnaires to 100 respondents, which were determined by random sampling techniques based on the Slovin formula.</em></p> <p><em>The results of the analysis show that UMR has a positive and significant effect on PBB revenue with a significance value of &lt;0.05. Meanwhile, the number of residents does not have a significant partial effect on PBB revenue. However, simultaneously UMR and population have a significant effect on PBB revenue in South Semarang District. The coefficient of determination (Adjusted R²) shows that the independent variables are able to explain the variation in PBB revenue by a fairly high percentage.</em></p> <p><em>Based on these findings, it is recommended that local governments consider the dynamics of UMR in policies to increase regional tax revenue and pay attention to population growth patterns as supporting factors in the long term.</em></p> </td> </tr> </tbody> </table> Sarastanto Aulia Heru Pranoto Dewi Sri Handayani Fandil Fandil ##submission.copyrightStatement## 2025-07-22 2025-07-22 7 1 1 16 10.33747/capital.v7i1.265 KEPUASAN KONSUMEN DITINJAU DARI HARGA, PROMOSI, DAN KUALITAS PRODUK https://capital.stiesemarang.ac.id/index.php/capital/article/view/267 <table> <tbody> <tr> <td> <p><em>This study aims to identify internal and external factors including strengths and weaknesses, as well as opportunities and threats faced by Oemah Herborist Semarang Consumers. This study also aims to determine the marketing strategy used by Oemah Herborist Semarang in facing business competition around it, as well as to understand the strategies they use to attract consumer interest.</em></p> <p><em>The population in this study were visitors who purchased consumer products from Semarang herbalists. The sampling technique in this study is by using census sampling, which is a sampling technique from the entire population, the sample used is 90 people. The research methods used are quantitative method methods, quantitative methods consisting of classical assumption tests, normality tests, multicollinearity tests, heteroscedasticity tests, partial significance test (t-test) and determination coefficient (R²) tests.</em></p> <p><em>The results of this study prove that the price variable on consumer satisfaction is obtained with a value of t = 0.854 &lt; t table of 1.988 with a significance of 0.095 (p &gt; 0.05). The promotion variable on consumer satisfaction was obtained with a value of t = 3,776 &gt; t table of 1,988 with a significance of 0.000 (p &lt; 0.05). The variable of Product Quality on Consumer satisfaction was obtained a value of t = 2,565 &gt; t table of 1,988 with a significance of 0.012 (p &lt; 0.05). The value of the determination coefficient (Adjusted R Square) was obtained as 0.431 which means that 43% of purchase decisions can be explained by the variables of price, promotion, and product quality, while the rest is influenced by other variables outside this research mode.</em></p> <p><em>Suggestion from the results obtained by the researcher that the employees of the oemah herborist beauty factory already have qualified managerial skills. However, it is good if the managerial skills are sharpened. To increase consumer satisfaction at oemah herborist beauty factory from the price perspective, the advice given to oemah herborist beauty factory is the main price given to consumers related to products, promotions and good product quality for the progress of Oemah Herborist Semarang.</em></p> </td> </tr> </tbody> </table> Bayu Sapta Adi Nugroho Moh Tamrin Daniel Grace Christiawan ##submission.copyrightStatement## 2025-07-22 2025-07-22 7 1 17 33 10.33747/capital.v7i1.267 CUSTOMER SERVICE PERFORMANCE IS ASSESSED FROM WORK DISCIPLINE, WORK EXPERIENCE, AND SALARY https://capital.stiesemarang.ac.id/index.php/capital/article/view/268 <table> <tbody> <tr> <td> <p>This study aims to determine the effect of work discipline, work experience, and salary on customer service performance at PT JMTO Ruas Tol Semarang ABC.</p> <p>In this study, the population studied was all customer service employees at PT JMTO Ruas Semarang ABC, with a total of 71. The sample was taken using a purposive sampling technique. The sample criteria in this study were employees who had worked for more than one year. From this population, 60 respondents met the criteria. The quantitative research method used SPSS Version 26. Data analysis used multiple linear regression.</p> <p>The results showed that the instruments used had met the instrument test standards and passed the classical assumption test. Based on hypothesis testing, it was found that: (1) Work discipline has a positive and significant influence on employee performance, with a coefficient of work discipline variable (X1) of 0.342 (positive), a calculated t value of 4897 greater than the t table of 2.004, and a significance value of 0.00, so that there is a positive influence of work discipline (X1) on employee performance (Y). (2) Work experience has a positive and significant influence on purchasing decisions, with a coefficient of price variable (X2) of 0.451 (positive) a calculated t value of 6.029 greater than the t table of 2.004, and a significance value of 0.00, indicating a positive influence of work experience (X2) on employee performance (Y). (3) Salary has a positive and significant influence on employee performance, with a salary variable coefficient (X3) of 0.094 (positive) t-value of 2.418 greater than t-table 2.004, and a significance value of 0.00, indicating a positive influence of salary (X3) on employee performance (Y).. (4) Together, the variables Work discipline (X1), Work experience (X2), and Salary (X3) simultaneously affect employee performance (Y), as evidenced by the F-value of 65.580 greater than F-table 2.54 and a significance value of 0.00.</p> </td> </tr> </tbody> </table> <p>Companies are advised to strengthen the culture of discipline at every level of the organization, provide development opportunities for customer service, and ensure competitive salaries according to employee contributions. For further research, expanding variables, qualitative approaches such as in-depth interviews, and implementing research in other sectors will help gain deeper insights and generalization of research results related to customer service performance.</p> Tossy Aryanto Yovita Mumpuni Hartarini M Laksono Tri Rochmawan ##submission.copyrightStatement## 2025-07-22 2025-07-22 7 1 34 50 10.33747/capital.v7i1.268 CUSTOMER RETENTION STUDY FROM MOBILE BANKING SERVICES AND CUSTOMER TRUST https://capital.stiesemarang.ac.id/index.php/capital/article/view/269 <p>BTPN Syariah is a dedicated bank for fulfilling customer needs and making an effort to increase the quality of its services. The problem in this study is that there has been a decline in customer retention, which is indicated by the increasing number of savings accounts that have not had the last transaction for more than 6 months in the period 2023 - 2024, this indicates a decline in customer trust in banking services provided by BTPN Syariah, where a decline in customer trust can reduce customer retention. The purpose of this study is to test and analyze the influence of mobile banking services and customer trust in customer retention</p> <p>Population in study This is BTPN Syariah KC Berau customers totaling 97 people. Engineering sampling in study This uses random sampling. Tool analysis in this study covers test instrument (test validity, test reliability), test assumption classic (test normality, test multicollinearity, test heteroscedasticity), multiple linear regression, test hypothesis through test t, test F, and test coefficient determination.</p> <p>Results of this study prove that variable mobile banking services have a significant influence on customer retention. This is show with mark coefficient regression as big as 0.259 . Whereas For mark count ( 2 , 640 ) &gt; table (1,661)And sign (0.0 10 ) &lt; sign a (0 ,05 ). The results of this study show that customer trust variables have a significant influence on customer retention. This is shown with mark coefficient regression of 0.292 . While For mark tcount (2, 723 ) &gt; table (1,661) And sign ( 0.008 ) &gt; sign a (0 ,05 ).</p> <p>Conclusion study This is mobile banking services have a positive influence on customer retention. Direction coefficient regression positive shows existence positive influence mobile banking services to customer retention, so that Hypothesis 1 is accepted. Customer Trust influences Customer retention. Direction coefficient regression positive shows existence influence positive customer trust to customer retention, so that hypothesis 2 is accepted. Share Researcher Furthermore, in order to be able to add another variable To understand more in mechanisms involved in influencing mobile banking services and customer trust to retain customers. Suggested variables are: halal perception, influencers</p> Mukti Mukti Aulia Arma Rahmadi Rahmadi Frida Widyawati Triasningrum ##submission.copyrightStatement## 2025-07-22 2025-07-22 7 1 51 63 10.33747/capital.v7i1.269 EMPLOYEE PERFORMANCE REVIEWED FROM LEADERSHIP, ORGANIZATIONAL CULTURE AND MOTIVATION https://capital.stiesemarang.ac.id/index.php/capital/article/view/272 <p><em>This research aims to find out how much influence Leadership, Organizational Culture and Motivation have on Employee Performance at the Education and Culture Service in Pati Regency.</em></p> <p><em>The population in this study were employees Performance at the Education and Culture Service in Pati Regency who were present at the time of data collection, namely 94 employees Performance at the Education and Culture Service in Pati Regency. The collection technique uses accidental sampling, which is a method of determining samples by taking respondents who happen to be present or available in a place according to the research context. The research method used is multiple linear regression analysis method, partial testing (T test), model significance testing (F test) and coefficient of determination testing (R²).</em></p> <p><em>The results of this research show a leadership regression coefficient value of 0.204. Meanwhile, the Tcount value is 3.638&gt;Ttable 1.987 and the sign is 0.000, Organizational Culture is 0.553. Meanwhile, the Tcount value is 13.789&gt;1.987 and Motivation is 0.411. Meanwhile, the T value is 6.331&gt; 1.987 and the sign is 0.000. Based on the test results, the coefficient of determination R2 is 77.1%. This means that the relationship between leadership, organizational culture and motivation has a positive and significant influence on employee performance at the Department of Education and Culture in Pati Regency. This can be proven in the F test of F count 101.166&gt; F table 2.70 with a significance figure = 0.000 at Department of Education and Culture in Pati Regency.</em></p> <p><em>Leadership is influential in maintaining optimal employee performance, so it is recommended that you continue to implement and maintain good leadership, Organizational Culture within the organization so that employees Performance at the Education and Culture Service in Pati Regency are able to be motivated when their leadership is good in all respects, because in an organization or agency the decision remains in the hands of the leader.</em></p> Siti Khayatun Yovita Mumpuni Hartarini Frida Widyawati Triasningrum ##submission.copyrightStatement## 2025-07-22 2025-07-22 7 1 64 79 10.33747/capital.v7i1.272 DETERMINAN LIKUIDITAS DAN SOLVABILITAS TERHADAP KINERJA KEUANGAN PERUSAHAAN SEKTOR TELEKOMUNIKASI DI BURSA EFEK INDONESIA https://capital.stiesemarang.ac.id/index.php/capital/article/view/300 <table> <tbody> <tr> <td width="413"> <p><strong><em>Abstract</em></strong><em>. </em></p> <p><em>This study aims to analyze the effect of liquidity and solvency on the financial performance of telecommunications companies listed on the Indonesia Stock Exchange (IDX). The data used are secondary data obtained from the Indonesia Stock Exchange website for telecommunications companies from 2019 to 2023. The data were analyzed using multiple linear regression analysis.</em></p> <p><em>The results show that the current ratio has a negative and</em> <em>significant effect on return on</em> <em>assets, while the</em> <em>debt-to-equity ratio and debt-to-asset ratio have no effect on return on assets.</em></p> <p><strong><em>Keyword:</em></strong><em> Current Ratio, Debt to Equity Ratio, Debt to Asset Ratio, dan Return </em><em>o</em><em>n Asset.</em></p> </td> </tr> </tbody> </table> Nela Aini Milati Witjaksono Eko Hartoto aprih santoso ##submission.copyrightStatement## 2025-07-28 2025-07-28 7 1 80 92 10.33747/capital.v7i1.300 THE EFFECT OF BRAND IMAGE, PRICE, AND PROMOTION ON PURCHASE DECISIONS AT TOMORO COFFEE SEMARANG https://capital.stiesemarang.ac.id/index.php/capital/article/view/299 <p><em>In the midst of increasingly fierce coffee industry competition, coffee shop businesses in Indonesia are faced with big challenges to remain relevant and attractive to customers. Dependence on quality raw materials, price competitiveness and promotion of needs to present special customer experiences become crucial factors.Tomoro Coffee comes as an example of how a coffee brand can developrapidly in a short time. With the support of technology, innovative strategies, and commitment to product quality, Tomoro Coffee won the hearts of Indonesian consumers. With the support of technology, innovative strategies, and commitment to product quality, Tomoro Coffee won the hearts of</em>&nbsp;<em>Indonesian consumers.&nbsp;</em></p> <p><em>Founded in August 2022 by Xing Wei Yuan, Tomoro Coffee now has more than 200 outlets throughout Indonesia.</em><em>This study aims to determine the effect of brand image, price, and promotion on purchasing decisions at Tomoro Coffee in the city of Semarang. The population in this study was Tomoro Coffee customers in the city of Semarang. The sampling technique used by purposive sampling with 100 respondents is determined using the lemeshow formula. Research data were analyzed using multiple regression methods. The results showed that the brand image had an influence on purchasing decisions, prices had </em><em>an</em><em>&nbsp;influence of purchasing decisions, then promotion also had an influence on purchasing decisions.</em></p> Risma Musfiyana Eko Sasono Heni Subekti ##submission.copyrightStatement## 2025-07-28 2025-07-28 7 1 93 102 10.33747/capital.v7i1.299 Analysis of the Effect of Receivables, Payables & Inventory Turnover on Capital https://capital.stiesemarang.ac.id/index.php/capital/article/view/298 <p>W<em>orking capital represents the total current assets used to finance the company's daily operational activities. Lack of managerial attention to working capital management can lead to various issues such as uncollectible receivables, delays in supplier payments, and excessive inventory accumulation. This study aims to analyze the effect of receivables turnover, payables turnover, and inventory turnover on working capital at CV Sumber Jaya Makmur Purbalingga. The method used is descriptive quantitative, employing multiple linear regression analysis, classical assumption tests, t-tests, F-tests, and the coefficient of determination using SPSS version 23. The data analyzed consists of financial reports over a 72-month period from January 2017 to December 2022. The results indicate that only receivables turnover has a significant effect on working capital (Sig. 0.000 &lt; 0.05), while payables turnover and inventory turnover do not show a significant impact. The model demonstrates an estimation strength of 55.4%. These findings highlight the importance of receivables management in maintaining stable working capital. Future researchers are encouraged to consider additional variables such as liquidity ratios as alternative predictors of working capital.</em></p> Sarbullah Sarbullah Marhamah Marhamah Yoga Nindita Putri Nisma Rizkiyani ##submission.copyrightStatement## 2025-07-28 2025-07-28 7 1 103 113 10.33747/capital.v7i1.298 PERAN KUNCI HRD DALAM MENGAKSELERASI KOMPETENSI SDM (SUMBER DAYA MANUSIA) MENUJU MEA (MASYARAKAT EKONOMI ASEAN) https://capital.stiesemarang.ac.id/index.php/capital/article/view/284 <p style="text-align: justify;">In the era of globalization, the Fourth Industrial Revolution, and regional economic integration such as the ASEAN Economic Community (AEC), the role of Human Resource Development (HRD) has become increasingly strategic in developing competitive and adaptive human capital. HRD serves not only as a training facilitator but also as a strategic partner responsible for managing employee competencies through data-driven and industry-relevant approaches. This study aims to evaluate the role of HRD in enhancing organizational competitiveness through holistic and internationally oriented recruitment, training, and human capital development strategies. A descriptive qualitative method with an exploratory approach was used to understand the dynamics of HR management in the context of AEC and digital transformation. The results show that leading companies have integrated digital technologies in recruitment and training processes, applied competency-based training, and emphasized foreign language proficiency and cross-cultural communication. Furthermore, the success of human resource development is also influenced by collaboration between government, industry, and educational institutions in creating an inclusive policy and training ecosystem. Therefore, HRD plays a crucial role in building organizational competitive advantage and preparing a workforce capable of adapting to global challenges.</p> frida widyawati triasningrum Zumrotun Nafiah Sukarsono Sukarsono ##submission.copyrightStatement## 2025-07-29 2025-07-29 7 1 114 124 10.33747/capital.v7i1.284 Pengaruh Pengelolaan BUMDes dan Pemberdayaan MAasyarakat terhadap Pertumbuhan Ekonomi Desa https://capital.stiesemarang.ac.id/index.php/capital/article/view/297 <p><em>In this modern era, Village-Owned Enterprises (BUMDes) face complex challenges in their growth.&nbsp; This research sampled beneficiaries at BUMDes Gumregah Makmur Wirosari.&nbsp; The study results indicate that the BUMDes Management variable has a positive and significant influence on Village Economic Growth. The Community Empowerment variable positively and significantly influences Village Economic Growth. This research suggests that BUMDes Gumregah Makmur should improve its management by enhancing BUMDes performance. This will foster a positive perception among beneficiaries towards BUMDes Gumregah Makmur, as good management will lead to increased village economic growth.</em></p> Heri Natoil Yolanda Ardestya Linanjung Moh Tamrin ##submission.copyrightStatement## 2025-07-29 2025-07-29 7 1 125 136 10.33747/capital.v7i1.297 PENGUATAN KINERJA SDM MELALUI TEKNOLOGI INFORMASI PADA UMKM https://capital.stiesemarang.ac.id/index.php/capital/article/view/270 <p><em>Intense competition makes companies have to be able to compete in the global industry. Improving the quality of human resource performance has an important role in improving the quality of the company. Various factors can support HR performance such as self-competence, Islamic work ethics and information technology. Someone who has self-competence and a good Islamic work ethic can improve the performance of his human resources. Support from information technology expertise can also strengthen the relationship between self-competence and Islamic work ethics in improving HR performance. This study uses SPSS 16 testing. The results of this test show that self-competence and Islamic work ethic can affect HR performance. Meanwhile, information technology cannot be a moderator and does not strengthen the relationship between self-competence and Islamic work ethics on HR performance in MSMEs in Central Java. This means that information technology in MSMEs has been widely used, but its use is not optimal and so it is not able to support improving the performance of its human resources</em></p> Diah Ayu Kusumawati Satria Avianda Nurcahyo ##submission.copyrightStatement## 2025-07-29 2025-07-29 7 1 137 154 10.33747/capital.v7i1.270 PENGARUH FASILITAS, KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH MOBILE BANKING BANK JATENG CABANG UTAMA SEMARANG https://capital.stiesemarang.ac.id/index.php/capital/article/view/288 <table> <tbody> <tr> <td> <p><strong><em>Abstract</em></strong><em>. </em></p> </td> </tr> </tbody> </table> <p><em>Mobile banking (m-banking) has a big role in increasing customer loyalty. Easy access via smartphone devices, m-banking allows users to manage their finances without having to visit the bank physically. With this convenience, it builds a positive experience, which ultimately increases customer loyalty to the banking services provided. To find out whether the variables of facilities, satisfaction, and trust affect the loyalty of Bank Jateng Semarang Main Branch mobile banking customers. The population in this study is Bank Jateng Semarang City customers and the sample used in this study is 72 customers. The sampling technique in this study uses non-probability sampling with accidental sampling technique.The analytical tools in this study include instrument tests (validity test, reliability test), classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression, hypothesis test through t-test, F test, and determination coefficient test. The results of this study prove that the facility variable (X1) on customer loyalty has a t-value of 2.522 &gt; t table 1.994 and a significance value of 0.014 &lt; 0.05. The variable of satisfaction (X2) for customer loyalty has a t-value of 5.095 &gt; t table 1.994 and a significance value of 0.000 &lt; 0.05. The trust variable (X3) for customer loyalty has a t-value of 2.617 &gt; t table 1.994 and a significance value of 0.011 &lt; 0.05. Based on the results of the f test (model feasibility), the F value was calculated as 83.788 &gt; F table (3.13) with a significant level of 0.000 &lt; 0.05, which shows that the variables of facilities, satisfaction, and trust are variables that are worthy of being used as a research model. The value of the determination coefficient (Adjusted R Square) was obtained at 0.778 which means that 77.8% of customer loyalty can be explained by the variables of facilities, satisfaction and trust. While the rest is influenced by several other factors that are not available in this study. The conclusion of this study is that facilities have a positive and significant effect on customer loyalty in mobile banking Bank Jateng Semarang Main Branch. Satisfaction has a&nbsp;positive and significant effect on customer loyalty at Bank Jateng Mobile Banking Semarang Main Branch. Trust has a positive and significant effect on customer loyalty in mobile banking Bank Jateng Semarang Main Branch. Suggestions from the results obtained by Bank Jateng researchers suggest improving the quality of mobile banking services through innovative, safe, easy-touse features, customer support services, digital education and loyalty programs to increase customer trust and satisfaction.</em></p> Evinta Amalia Nurhidayah Fidyah Yuli Ernawati Monica Irmawati ##submission.copyrightStatement## 2025-07-30 2025-07-30 7 1 155 169 10.33747/capital.v7i1.288 KEPERCAYAAN INVESTOR PADA SAHAM PT. ANEKA TAMBANG, TBK BERDASARKAN KINERJA KEUANGAN https://capital.stiesemarang.ac.id/index.php/capital/article/view/254 <table> <tbody> <tr> <td width="413"> <p><strong><em>Abstract</em></strong><em>. </em></p> <p><em>Companies that can survive in the current era of globalization are companies that have healthy financial conditions and strive to convey useful information to stakeholders. This study aims to determine the effect of financial performance on investor confidence in PT. Aneka Tambang, Tbk. The population in this study is secondary data from PT. Aneka Tambang, Tbk's quarterly financial reports totaling 40 data and used as research samples. The analysis method uses multiple linear regression using the SPSS analysis tool. The results of the study stated that the liquidity ratio, profitability ratio and solvency ratio partially have a positive and significant effect on investor confidence. PT. Aneka Tambang, Tbk (ANTM) must be able to improve the values of the liquidity, profitability and solvency ratios to be even better, because these ratios affect investor confidence in investing in PT. Aneka Tambang, Tbk (ANTM), investors will pay attention to the ratio information as a guideline in determining investment choices.</em></p> </td> </tr> </tbody> </table> Heni Subekti Risma Musfiyana Marsha Ayunita Irawati ##submission.copyrightStatement## 2025-07-30 2025-07-30 7 1 170 181 10.33747/capital.v7i1.254 THE EFFECT OF LIQUIDITY, SOLVENCY AND ACTIVITY ON FINANCIAL PERFORMANCEIN MANUFACTURING COMPANIES IN THE CONSUMER GOODS INDUSTRY SECTOR https://capital.stiesemarang.ac.id/index.php/capital/article/view/287 <table> <tbody> <tr> <td> <p>This study aims to analyze the effect of liquidity, solvency, and activity on financial performance in consumer goods manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period 2021–2023. Financial performance is measured by Return on Assets (ROA) as the dependent variable, while liquidity is measured by Current Ratio (CR), solvency by Debt to Equity Ratio (DER), and activity by Total Assets Turnover (TATO) as the independent variable. This study uses a quantitative approach using purposive sampling, so that a sample of 23 companies was obtained with a total of 69 observations over three years.</p> <p>The data analysis method used is multiple linear regression, preceded by a classical assumption test. The results of the study indicate that partially: (1) Liquidity has a positive and significant effect on financial performance, (2) Solvency does not have a significant effect on financial performance, and (3) Activity has a positive and significant effect on financial performance. Simultaneously, the three independent variables have a significant effect on the company's financial performance.</p> </td> </tr> </tbody> </table> <p>These findings suggest that firms should maintain adequate liquidity and asset utilization efficiency to support profitability, while paying attention to their capital structure to avoid burdening financial performance. This study offers implications for corporate management and investors in making strategic decisions.</p> Mochamad Arif Desyani Purwaningrum Dewi Sri Handayani Frida Widyawati Triasningrum ##submission.copyrightStatement## 2025-07-31 2025-07-31 7 1 182 197 10.33747/capital.v7i1.287 FINANCIAL PERFORMANCE IN THE SPOTLIGHT: WHAT INFLUENCES IT? https://capital.stiesemarang.ac.id/index.php/capital/article/view/304 <table> <tbody> <tr> <td> <p><strong><em>Return on Asset (ROA)</em></strong><em> is a ratio used to measure profitability. It is a financial ratio that assesses how efficiently a company utilizes its total assets to generate profit. </em></p> </td> </tr> </tbody> </table> <p><em>The research findings indicate that <strong>current ratio</strong> and <strong>debt to asset ratio</strong> have a significant effect on return on asset, whereas <strong>debt to equity ratio</strong> does not affect return on asset.</em></p> Marhamah marhamah Penta Widyartati ##submission.copyrightStatement## 2025-08-01 2025-08-01 7 1 198 207 10.33747/capital.v7i1.304