EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK ZEM SILVER DEMAK

  • Eko Sasono Sekolah Tinggi Ilmu Ekonomi Semarang
  • Nila Citra Prabastari Sekolah Tinggi Ilmu Ekonomi Semarang
DOI: https://doi.org/10.33747/capital.v3i2.119
Keywords: Advertising Effectiveness, Purchase Decision, Attention, Interest, Desire, Action

Abstract

Abstract

This study aims to determine the effect of attention on purchasing decisions for Zem Silver Demak products. The population in this research is Zem Silver Demak consumers. The sample of this research is 90 respondents. The data analysis technique used multiple regression analysis, hypothesis testing, simultaneous F-test and coefficient of determination. The results show that Attention, interest, desire and action have a positive and significant effect on purchasing decisions for Zem Silver Demak products

Author Biographies

Eko Sasono, Sekolah Tinggi Ilmu Ekonomi Semarang

Lecture of  Sekolah Tinggi Ilmu Ekonomi Semarang 

Nila Citra Prabastari, Sekolah Tinggi Ilmu Ekonomi Semarang

Sekolah Tinggi Ilmu Ekonomi Semarang

Published
2021-12-16
How to Cite
Sasono, E., & Prabastari, N. (2021). EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK ZEM SILVER DEMAK. JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen Dan Akuntansi, 3(2), 37-52. https://doi.org/10.33747/capital.v3i2.119
Issue
Vol 3 No 2 (2021): Jurnal Capital: Kebijakan Ekonomi, Manajemen dan Akuntansi
Section
Articles